July is the new January
Get the most out of July plans by looking back at our thoughtful post from January.
July tends to be like January a quiet time in most development offices. The gala is over, and you may be at the beginning of your fiscal year. So there is time to reacquaint yourself with your regular donors or meet some of your new donors. Remember donor retention is always easier (and cheaper) than acquisition.
If you use July as a month to prep your fall campaigns will go much smoother. The more prep you can do before you are in the throughs of drafting letters, choosing lists and picking just the right image the more time your will have to thoughtfully plan out your fall appeal and its follow-up.
Thoughtfully Getting The Most Out Of Fundraising Day New York
I will be blogging through the day as I attend #FRDNY - looking for The Thoughtful Approach To...
Each year I struggle to figure out how to get this best out of my #frdny experience. Do I just hang out with vendors and eat, should I try a track that is my least favorite stuff to do. This year, I actually spent some time with the schedule and tried to figure out which sessions had instructors or presenters who seemed most likely to have a thoughtful approach to their material. Now I am not even assuming they have read my blog or are even aware of being thoughtful. And isn't that really the goal that we just do our jobs in a thoughtful way.
But first I am heading the free breakfast.
At the Successful Strategies for Social Media session. Danielle Brigida from US Fish and Wildlife is amazing in the session. So nice to hear someone who thoughtfully understands how Social Media ought to work for your organization and more importanly for hoe it works for your preferred audience. I so hope she provides a handout! If so I will see if I can share it.
Her main thrust is to be Creative and be understand how people consume content. Try a crazy thing. It won't hurt you it might even drive a lot of great folks to your site. They could learn something and then who knows what they might do next.
Some brief notes:
FIRE, EARTH, FLOOD
Owned, Paid, Earned
PUSH OUT, BLAST why so aggressive.
Understanding What Metrics Matter
LISTEN to your social media audience
Asking for stuff can STOP engagement in its track
Know your analytics.
Create things you want to read
Don't just pat yourself on the back
FACEBOOK may be declining for the regular folks. Creating a community on FACEBOOK can be hard.
Consistency is very important.
If you are doing this well and your LIKES and FOLLOWS will increase.
Communicating Across the Generations: Is Everybody Getting Your Message
One great idea after another. So much good stuff.
Do you know what years really define your supporters - depression era, baby boomers, X, Y and Z. Some Xs are turning 50!
Sandwich Generation? Hmmm.. What age do you think they are? And what is sandwiching them?
Do we ask our audience if they want what we are sending them in the way we are sending it to them.
Generation X Z want a response now. N
Cultural norms have changed. Have you?
Being sensitive to age and cultural mores
Older generations attend lectures. Younger Gen want instant feedback
What is the message? Knowing what generation
Boomers are not going anywhere! Darn right! @cdarrison #frdny
OFF TO LUNCH!
The Keynote was amazing as they always are at #FRDNY. It is inspiring to hear from those at the peak of the fundraising world in New York. This is especially true when they are able to take their experiences and succinctly relate them to those of us not quite on the precipice -yet.
The last two sessions were really good. But I am still reflecting on session one. Who knew I would become a dedicated follower of the US Fish and Wildlife Service.
It Occurs To Me
It has been an amazing year, to say the least. I am part of a group of senior-level fundraisers who meet monthly to talk about the issues we face doing our jobs. We discuss everything from staff issues, board relationships, and managing up, down, and all around. This group has been very helpful to me. If you don't have a space like this maybe you should do the thoughtful thing and start one. Contact your peers even if you don't know them. You have a great deal in common and I bet they will appreciate the chance to meet. Give it a try.
Please leave a comment, thoughtfully.