Part 2 - Tips for Thoughtful Videos - Hard, Soft, and Passive
Last time, we discussed the types of videos you might want to use to promote your cause and your fundraising campaign. Videos are powerful tools that can really help tell your story to prospective donors. They can also be embarrassing displays of hubris that will turn off - well anyone. In this post, we are looking at the three basic types of videos you might create.
No matter the type of video there should always be a call to action at the end of the video. No matter how you do it just make sure the donation process is clear and easy to use. If it isn't then you have wasted your time and that of your prospect.
If you want to see what might be considered embarrassing videos the best way is to search Youtube and Vimeo for non-profit videos. Also check out other organizations that are similar to yours and see what type of videos they are posting. I would love to post the good, bad and the just plain ugly but that wouldn't be thoughtful. Besides I like having friends in the field - SMILE.
Something simple like "To learn more and to show your support, please visit our website - www.charityofchoice.org."
Tips for Thoughtful Videos - Part 1
Do not get me wrong I am a firm believer that the best way to fundraise is through the act of telling a story. Telling your story and listening to your prospects story creates a relationship that will very likely lead to a gift.
Thank goodness the days of forcing VHS tapes and DVD’s on to donors and prospects have passed. I have always wondered if anyone ever actually sat down and watched them anyway. Today, we can use email, social media, and our websites to get our video in front of our intended audiences. In fact, you can search a sites like YouTube or Vimeo and find hundreds of fundraising video examples. The easiest thing to do is to go to a video site and type in the name of your favorite charity (or one similar to yours ) and you will find a trove video examples. There are lots of great articles about video and social media, in fact, you can find a some of them in the Shared Articles section of this blog. This is a link to a favorite of mine.
So can a video be used to create a successful ASK – well maybe? Come to think of it maybe we are looking at this all wrong. Maybe the job of a video is not to actually solicit gifts but to create a different type of relationship between a prospect and a charity. Just maybe a good video, shall we say, primes the pump. The question then becomes what type of video you should be using and how do you get it out to your donors and prospects.
The first question is what type of video you should be producing. Typically, I find that there are three types of videos.
So which of these form are of the most interest to you? Leave a comment on which type you would want to learn about and in the next post on September 16, we will look focus on that type. But don't worry we will go over all three. We will spend a little extra time on your choice, so please leave that comment.
It Occurs To Me
It has been an amazing year, to say the least. I am part of a group of senior-level fundraisers who meet monthly to talk about the issues we face doing our jobs. We discuss everything from staff issues, board relationships, and managing up, down, and all around. This group has been very helpful to me. If you don't have a space like this maybe you should do the thoughtful thing and start one. Contact your peers even if you don't know them. You have a great deal in common and I bet they will appreciate the chance to meet. Give it a try.
Please leave a comment, thoughtfully.