A video about why we do what we do and why "we" do it.

Kara Logan Berlin helps people and organizations accelerate fundraising, getting essential resources into the hands of visionaries on the front lines of real change. The video discusses how you raise money to get an idea off the ground, support a community, or help change the world? It is a crash course on the secret art of successful fundraising.  Ms. Berlin she shows how you can learn to ask for the resources you need -- and get them, too. This is definitely a Thoughtful Approach. Click to view the video.

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Some Must Reads Right Now and a Particular Favorite.

I get and read a lot of books and workbooks. Some are academic, like Adrian Sargeant's books, and some are lighter fare. From all of these books, I've learned a good deal about how to be a thoughtful fundraiser. With all that is going on now, I have gone back to several of them for ideas and guidance. Looking for a thoughtful way to transverse this new world of fundraising during a pandemic. The one that I think has been the most help is Tom Ahern's What Do Donors Want and Why? What Your Donors Want ImageIf you haven't read it, I obviously would highly recommend it. It is an excellent reminder that, especially in these times of great challenge, donors still want what they have always wanted to know that they are making a thoughtful difference to your cause. They don't want to hear about how great you are at serving your cause. They want to hear about how they are serving your mission. If you only have time to read one book, this is the one I would say read. You won't be sorry.  You can click on the image of the book to find ways to get your own copy. I know you will enjoy it and it will be very helpful.

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