Practical Advice for Modern Fundraisers

Social Media by the numbers from Pew Charitable Trust? 

Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they ever use the platform. (A separate 2018 Center survey showed Facebook use among U.S. teens had dropped in recent years.) YouTube is the only other online platform measured that matches Facebook’s reach: 73% of adults report using the video sharing site. But certain online platforms, most notably Instagram and Snapchat, have an especially strong following among young adults. To read the full article click here.

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How To Write Persuasively 

Click on this link to read a great piece from the New York Times.

"So many words. And too often, they are neither convincing nor entertaining. There are ways, however, to write persuasively in your everyday life. To break through the clutter, to get attention and even to bring people over to your side."

 "How to get every email returned" - How to get any of your material read.

 

Who is on Social Media? 

Click on this link to read a great Pew Research Survey on uses of Social Media in the United States. Demographics of Social Media

 

Are you going to AFPICON? 

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Notes from AFPICON 2018

Update from the 2018 AFP International Conference

Case for Support: Not Just for Big Campaigns

Leah Eustace - Blue Canoe Consulting 


The following is a recap of the first session of AFP International Conference, I attended on Cases for Support.


The essence of the presentation was that a good case for support focuses on the "WHY" not the "How."  We are again encouraged to put the donor at the center of the story.  If we use strong emotional language and good storytelling, then we will "sell" our campaign.
Speaking of campaigns many times we only think of Cases for Support regarding campaigns, but they are useful for general organizational support. In fact, I would say that a good case for support keeps us honest about who we are and what we are doing. It keeps us as Leah said "Singing off of the same song sheet."


She recommends a 5 to 6-page document as a start. This document can serve as the base for a longer case as well as an Annual Report, website, brochure or Gratitude Report. I could also see using it as the base for a Major Donor annual gift request.
Leah recommends the following seven parts to a case for support.

1. Emotional Powerful Opening ( You might want to write this last.)

2. Mission and vision

3. History of Impact (brief)

4. Problems that need solutions

5. Outcomes/solutions

6. Sense of urgency

7. Call to action

She also recommends, and I heartily agree that you should get your designer involved early. You may find that the design can help drive the project.  Your case shouldn't look and feel like a term paper or dissertation.  She actually drew a little schematic of the finished piece. You don't have to be a designer to do this you just need to figure out how many pages you want your case to be and then divide the seven parts among the pages. I would then add a couple of pages for attention-grabbing and emotional pictures.  Once you add the pictures your 5 to 6-page document might be 10 to 12 pages. 


The other big take away from the session was the following: If you need money, ask for advice. If you need advice ask for money.


If you would like the slides from this presentation click here.


I will be posting recaps of other sessions from the 2018 AFP International Conference in the future.

 

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