Your Facebook Post on your website. What do you think?
So what did you think?
It is my considered opinion that social media i.e. Facebook, Twitter and the like, are the least thoughtful tools available to fundraisers. There I said it – and you know it's true.
Even the term “Social Media” means different things depending on who you are and how you want to use it. So let’s start by defining social media.
The dictionary defines social media as –
websites and applications that enable users to create and share content or to participate in social networking.
Does your organization use social media as the definition suggest- “enable users to create and share content?” or are you spending long hours creating content? Even worse are you doing nothing on social media beyond initially setting up the sites.
The following are articles, blog posts and websites that I have found enlightening. I use them with my students and clients because I think they speak to many of the issues faced by non-profits trying to use social media.
It Occurs To Me
It has been an amazing year, to say the least. I am part of a group of senior-level fundraisers who meet monthly to talk about the issues we face doing our jobs. We discuss everything from staff issues, board relationships, and managing up, down, and all around. This group has been very helpful to me. If you don't have a space like this maybe you should do the thoughtful thing and start one. Contact your peers even if you don't know them. You have a great deal in common and I bet they will appreciate the chance to meet. Give it a try.
Please leave a comment, thoughtfully.