Practical Advice for Modern Fundraisers

Books of Note

No one knows it all, but you can keep reading, trying, and learning. These are a few of my favorite - go-to - books.

 

Remote Work - how to survive.

I found this video to be helpful in dealing with working from home. Now one could have ever guessed that we would be working remotely for so long. There are lots of good ideas in this video. I got a lot out of it and I hope you will also.

 

Some Videos You Should Watch

[powr-youtube-gallery id="3ccdc6e2_1610524052389"]

Year-End Results and Moving Forward

Well, we made it at least this far. I don't know what most people expected, but as the year changed, all I could think about was how well so many organizations had done with their Annual Appeal. The majority of the organizations I know or work with did better than they expected. This included Acquisition Appeals. With a relatively small individual giving program, one organization increased its new donors by 25%, which is a huge increase for this organization. The renewal rate stayed at about 80%, which is about average, in my opinion.

Well, the most obvious reason is that people are home and read mail they might have just thrown away in pre-pandemic days. I also think that by November- December 2020, people were feeling better about the world and wanted to make a difference. I have not found that the $300 in the CARES Act making a difference. It might be interesting to survey your new donors and see if the $300 deduction affected their giving. Surveying new donors soon after their gift is always a good idea, anyway.

Considering we have not idea what 2021 will be like, I recommend that organizations focus on Stewardship. Pulling these new donors closer to the organization is vital if we want them renewal their gift or make an additional gift during the year. Let's not take them for granted.

Now is also an excellent time to provide different options to donors like Monthly Giving and Planned Giving. We should reach out while we have their attention.

No matter what you decide to do, remember, this is a unique opportunity to build relationships with your donors during an unusual time. It would be best if you did not let it slip away. Prospects and donors want to hear from us.

Short Thoughtful Post

It Occurs To Me

Please leave a comment, thoughtfully.

 

 

 

 

Thoughtful Stewardship

* indicates required

Send Thoughtful Updates

I recommend...

I have used MailChimp for years and not just for sending E-Correspondence. It is great for website sign up forms and event registration. The best part is it integrates with lots of other apps and is FREE up to a point. To register and learn more click on FREDDIE!

I recommend...

siteground

I have used Suteground or a ny=umer of years for hosting bith full websites and domains usrd for emails.  They support all of the major CCM and CRM system. The also have a number of free extensions and apps. Most importantlh they have put a great deal of time and resources into customer support. Click here to receive a discount. and to learn more about their services.

Books of Note

Go to top