Part 2 - Tips for Thoughtful Videos - Hard, Soft, and Passive
Last time, we discussed the types of videos you might want to use to promote your cause and your fundraising campaign. Videos are powerful tools that can really help tell your story to prospective donors. They can also be embarrassing displays of hubris that will turn off - well anyone. In this post, we are looking at the three basic types of videos you might create.
No matter the type of video there should always be a call to action at the end of the video. No matter how you do it just make sure the donation process is clear and easy to use. If it isn't then you have wasted your time and that of your prospect.
If you want to see what might be considered embarrassing videos the best way is to search Youtube and Vimeo for non-profit videos. Also check out other organizations that are similar to yours and see what type of videos they are posting. I would love to post the good, bad and the just plain ugly but that wouldn't be thoughtful. Besides I like having friends in the field - SMILE.
Something simple like "To learn more and to show your support, please visit our website - www.charityofchoice.org."