Practical Advice for Modern Fundraisers



: serious and quiet because you are thinking: done or made after careful thinking   : done or made after careful thinking: showing concern for the needs or : showing concern for the needs of feelings of other people

Tips for Thoughtful Videos - Part 1


Do not get me wrong I am a firm believer that the best way to fundraise is through the act of telling a story. Telling your story and listening to your prospects story creates a relationship that will very likely lead to a gift.

Thank goodness the days of forcing VHS tapes and DVD’s on to donors and prospects have passed. I have always wondered if anyone ever actually sat down and watched them anyway. Today, we can use email, social media, and our websites to get our video in front of our intended audiences. In fact, you can search a sites like YouTube or Vimeo and find hundreds of fundraising video examples.  The easiest thing to do is to go to a video site and type in the name of your favorite charity (or one similar to yours ) and you will find a trove video examples. There are lots of great articles about video and social media, in fact, you can find a some of them in the Shared Articles section of this blog. This is a link to a favorite of mine. 

 So can a video be used to create a successful ASK – well maybe? Come to think of it maybe we are looking at this all wrong. Maybe the job of a video is not to actually solicit gifts but to create a different type of relationship between a prospect and a charity. Just maybe a good video, shall we say, primes the pump. The question then becomes what type of video you should be using and how do you get it out to your donors and prospects.

The first question is what type of video you should be producing. Typically, I find that there are three types of videos.       

So which of these form are of the most interest to you?  Leave a comment on which type you would want to learn about and in the next post on September 16, we will look focus on that type.  But don't worry we will go over all three. We will spend a little extra time on your choice, so please leave that comment

{jcomments on}

Short Thoughtful Post

It Occurs To Me

Please leave a comment, thoughtfully.





Thoughtful Tweets

Thoughtful Facebook Post

You'd like to say...

How many eyes does a typical person have?

Thoughtful Stewardship

* indicates required

Send Thoughtful Updates

I recommend...

I have used MailChimp for years and not just for sending E-Correspondence. It is great for website sign up forms and event registration. The best part is it integrates with lots of other apps and is FREE up to a point. To register and learn more click on FREDDIE!

I recommend...


I have used Suteground or a ny=umer of years for hosting bith full websites and domains usrd for emails.  They support all of the major CCM and CRM system. The also have a number of free extensions and apps. Most importantlh they have put a great deal of time and resources into customer support. Click here to receive a discount. and to learn more about their services.


Go to top