July is the new January

Get the most out of July plans by looking back at our thoughtful post from January.  

July tends to be like January a quiet time in most development offices. The gala is over, and you may be at the beginning of your fiscal year. So there is time to reacquaint yourself with your regular donors or meet some of your new donors. Remember donor retention is always easier (and cheaper) than acquisition. 

 

If you use July as a month to prep your fall campaigns will go much smoother. The more prep you can do before you are in the throughs of drafting letters, choosing lists and picking just the right image the more time your will have to thoughtfully plan out your fall appeal and its follow-up.

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