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Must reads right now and a particular favorite.

I get and read a lot of books and workbooks. Some are academic, like Adrian Sargeant's books, and some are lighter fare. From all of these books, I've learned a good deal about how to be a thoughtful fundraiser. With all that is going on now, I have gone back to several of them for ideas and guidance. Looking for a thoughtful way to transverse this new world of fundraising during a pandemic. The one that I think has been the most help is Tom Ahern's What Do Donor's Want and Why? What Your Donors Want ImageIf you haven't read it, I obviously would highly recommend it. It is an excellent reminder that, especially in these times of great challenge, that donors still want what they have always wanted to know that they are making a thoughtful difference to your cause. They don't want to hear about how great you are at serving your cause. They want to hear about how they are serving your mission. If you only have time to read one book, this is the one I would say read. You won't be sorry.  You can click on the image of the book to find ways to get your own copy. I know you will enjoy it and it will be very helpful.