A blog post everyone in our business ought to read.
Read this - http://bit.ly/33xMp7T
You will be happy you did.
It Occurs To Me
It seems the postal service may do in all of the hard work of our Year-End campaigns. Not only is it more expensive but the mystery of when letters will get delivered. I have heard of mailings take two to three weeks longer than previous years. It will be interesting to see how this affects returns, My instinct says those who give will do so whenever the appeal arrives. This means that we will have contributions coming in farther into January. Not a problem for organizations with June 30 fiscal year but what a pain for those with a December 31 year-end. How long do you keep the "year" open?
Please leave a comment, thoughtfully.