Introduction to Social Media for Nonprofits
Social media can be an effective tool in fundraising, but many nonprofits do not maximize their use of Facebook, Twitter, blogs, YouTube, Instagram, and other social media outlets. Many organizations created these media channels years ago but do not use them effectively, while other have never taken the plunge. Each session of this course will take an in-depth look at a different online community, so students can learn to successfully use each of these online platforms. This class will also look at questions surrounding monetizing these networks and ways to move virtual spectators to become fans of your organization.
TOOLS FOR INTEGRATING ONLINE COMMUNITIES
Today, fundraisers must be able to access, combine, synthesize, and use data from social media, prospecting tools, and traditional channels. They must be able to integrate this information into a usable form that is accessible to staff and volunteers. Learn about the basics of data capture and manipulation from sources including social media, private websites, and traditional avenues. Using real-world examples to build a social media sites and integrations back to your CRM. Because every organization is unique, look at solutions based on a nonprofit’s specific needs. Gain a better understanding of what social media’s place in the development office is and how data can be captured and used.
QUANTITY AND QUALITY: PERSPECTIVES ON METRICS
Over the last few years, milestones, outcomes, and statistical evaluation have become standard parts of most foundation grants. But what do these words mean, and how do they involve fundraisers? Fundraisers do not create or run the programs, and the development office might not even know how successful a program is until the performance report is due. Fundraisers are the representatives who have to work with and report to the foundation. Get answers to these questions and explore these concepts and more in this course.
* indicates required