It is my considered opinion that social media i.e. Facebook, Twitter and the like, are the least thoughtful tools available to fundraisers. There I said it – and you know it's true.
Even the term “Social Media” means different things depending on who you are and how you want to use it. So let’s start by defining social media.
The dictionary defines social media as –
websites and applications that enable users to create and share content or to participate in social networking.
Does your organization use social media as the definition suggest- “enable users to create and share content?” or are you spending long hours creating content? Even worse are you doing nothing on social media beyond initially setting up the sites.
The following are articles, blog posts and websites that I have found enlightening. I use them with my students and clients because I think they speak to many of the issues faced by non-profits trying to use social media.